When Advertising Is the Dominant Element or the Only Variable

question 91

Multiple Choice

When advertising is the dominant element or the only variable in the company's marketing plan,_____ tests are a useful measure of advertising effectiveness.

• A) sales
• B) pilot
• C) differential
• D) attitude
• E) inquiry

---

Definitions:

Social Groups

Collections of individuals who interact with each other, sharing common characteristics, objectives, or identities, and have a sense of unity.

World Population

The total number of humans currently living on Earth.

Explode

To burst or shatter violently and noisily as a result of rapid combustion, excessive internal pressure, or other processes.

Disparity

The existence of inequalities or differences in conditions, status, or treatment between people or groups.