VALS,a Psychographic Classification System,assigns Consumers to One of Eight Groups

question 36

True/False

VALS,a psychographic classification system,assigns consumers to one of eight groups based on two dimensions: primary motivation and resources.

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Definitions:

Caption

A title or brief explanation appended to an article, illustration, cartoon, or poster.

Assign a Macro

The process of linking a macro (a set of automated instructions) to an action, such as pressing a button or opening a document.

Cell Link

In spreadsheet applications, a reference or connection between two cells whereby a change in one cell affects the content of another.

Macro Security

The set of measures and settings within software to protect against malicious macros or to control their execution.