_____ Segmentation Refers to a Way of Segmenting Markets by Grouping

question 8

Multiple Choice

_____ segmentation refers to a way of segmenting markets by grouping consumers according to the manner in which they buy products.

• A) Geographic
• B) Demographic
• C) Geodemographic
• D) Psychographic
• E) Behavioristic

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Definitions:

Operating System

A program that controls computer hardware and software assets, offering universal services for various computer applications.

IBM PCs

A reference to the series of personal computers released by IBM starting in 1981, which set the standard for PC architecture.

1980

A year marked by significant events, both culturally and historically, including the eruption of Mount St. Helens and the release of the video game Pac-Man.

Bell Telephone Laboratories

A historical and influential research and scientific development company responsible for notable technological innovations.