In Terms of User Status,aware Nontriers

question 78

Multiple Choice

In terms of user status,aware nontriers:

• A) typically use a particular brand but have an alternative selection if it is not available or if the alternative is promoted with a discount.
• B) use competitive products in the category but have not taken a liking to a particular brand.
• C) perceive two or more brands to have superior attributes and will buy at full price.
• D) choose one brand exclusively.
• E) respond to a brand's IMC messages but do not like the product.

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Definitions:

Unethical Deception

Dishonest actions or statements that violate moral principles and do not adhere to ethical standards.

Lie Detector

A device or procedure designed to detect lies by measuring physiological responses believed to accompany deception, such as heart rate, blood pressure, and galvanic skin response.

Acquiescent Response Set

A tendency for respondents to agree with statements as presented to them, regardless of their content, in the context of questionnaire data.

Test Items

are individual questions or tasks designed to measure specific knowledge, skills, or abilities in assessments or exams.