The Purpose of VALS,a _____ Segmentation System,is to Help Marketers

question 79

Multiple Choice

The purpose of VALS,a _____ segmentation system,is to help marketers identify whom to target,uncover what the target group buys and does,locate where concentrations of the target group live,identify how best to communicate with them,and gain insight into why the target group behaves the way it does.

• A) psychographic
• B) volume
• C) benefit
• D) geographic
• E) demographic

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Definitions:

Interest

The charge for borrowing money or the amount earned on deposited funds, typically expressed as a percentage of the principal amount.

Compounded Semiannually

Interest calculation method where the interest rate is applied twice a year, resulting in interest on interest being added to the principal.

Monthly Compounded

Monthly Compounded refers to the process of applying interest to an initial sum and its previously accumulated interest at monthly intervals.

GIC

Guaranteed Investment Certificate; a Canadian investment that offers a guaranteed rate of return over a fixed period.