Examlex
A home building company specializes in constructing houses for old people.The houses are constructed with doors wide enough for wheelchairs to pass through,lever-operated door handles,roll-out shelves,and raised toilet seats.Which of the following types of market segmentation does this company employ?
Narrowly Self-Interested
Acting with only one's immediate personal benefit in mind, often disregarding the well-being or interests of others.
Behavioral Economists
Researchers who study the effects of psychological, cognitive, and emotional factors on economic decision-making.
Giving To Charity
The act of donating money, goods, or time to support those in need or to promote a cause.
Precommitment Device
A strategy or mechanism used to constrain one's future actions or decisions to help achieve a long-term goal or avoid impulsive behavior.
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