Which of the Following Appeals Will a Marketer Use to Target

question 64

Multiple Choice

Which of the following appeals will a marketer use to target a consumer's self-actualization needs?

• A) Efficiency in operation or use
• B) Dependability in quality
• C) Cleanliness
• D) Rest or sleep
• E) Economy in purchase

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Definitions:

Values

Fundamental beliefs or standards that guide behavior and judgments.

Attitudes

A settled way of thinking or feeling about someone or something, typically reflected in a person's behavior.

Needs

Essential requirements for individuals to live a healthy and satisfactory life, including physiological, safety, love/belonging, esteem, and self-actualization needs.

Motivational Strategy

Techniques or plans designed to inspire individuals or groups to achieve a goal or perform at their best.