The Basic Goal of a Positioning Strategy Is To

question 62

Multiple Choice

The basic goal of a positioning strategy is to:

• A) own a word that ranks the product in the prospect's mind.
• B) communicate the intangible benefits provided by a product or service.
• C) help consumers understand a company's overall vision.
• D) minimize product differentiation.
• E) create and maintain primary demand for a product.

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Definitions:

Wedding Invitations

Custom or pre-designed cards sent to guests to invite them to a wedding ceremony and reception.

Date

The fruit of the date palm, sweet and fibrous, often eaten dried; or a social or romantic appointment or engagement.

Correct Helping Verb

An auxiliary verb that complements the main verb to form a correct verb tense, mood, or voice in a sentence.

iPhones

A line of smartphones designed and marketed by Apple Inc. that run on iOS.