The Basic Goal of a Positioning Strategy Is To

question 62

Multiple Choice

The basic goal of a positioning strategy is to:

• A) own a word that ranks the product in the prospect's mind.
• B) communicate the intangible benefits provided by a product or service.
• C) help consumers understand a company's overall vision.
• D) minimize product differentiation.
• E) create and maintain primary demand for a product.

Understand the global requirements for information access and exchange in sales.

Identify the less critical information for salespersons regarding channel members and product knowledge.

Understand the importance and methods of integrating sales promotions with other marketing activities.

Acknowledge the importance of comprehensive product knowledge and comparison with competition for salespersons.

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Definitions:

Nutrition

The process by which living organisms obtain and process the nutrients necessary for maintaining health and promoting growth.

Obesity Rates

The percentage of a population that is classified as obese based on body mass index (BMI) measures, indicating a high level of body fat in relation to height.

Muscle

A tissue in the body composed of fibers capable of contracting to produce movement or maintain posture.

Fatty Tissue

Connective tissue in the body that stores fat, which can provide insulation and protection for organs and contribute to energy reserves.