Describe the Steps Involved in the Market Segmentation Process

question 1

Essay

Describe the steps involved in the market segmentation process.

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Definitions:

Situational Crisis

A temporary state of disturbance and disorganization caused by a stressful event or situation.

Maturational Crisis

A crisis resulting from experiencing a new stage of life or a new role that requires significant adjustment in one’s self-concept or behavior.

Recurring Crisis

Situations of instability or danger that happen repeatedly over a period of time, often requiring urgent attention and intervention.

Self-Concept

An individual's perception and understanding of themselves, including their attributes and who and what they are.