To Combat Cognitive Dissonance,consumers Are More Likely to Read Ads

question 61

True/False

To combat cognitive dissonance,consumers are more likely to read ads for brands they have already purchased than for new products or competing brands.

---

Definitions:

Susceptibility to Suggestions

The degree to which individuals are likely to accept and act on the suggestions of others.

Interviewing Techniques

Methods and strategies employed in conducting interviews to gather information, assess qualifications, or understand personality traits.

Imagery

The use of descriptive language to create visual representations of scenarios in the mind's eye, enhancing memory and understanding.

Elaboration

The process of adding more detail, explanation, or information.