Which of the Following Is True with Regard to Reference

question 31

Multiple Choice

Which of the following is true with regard to reference groups?

• A) Family and friends do not qualify as reference groups.
• B) Often an individual is influenced in opposite directions by two reference groups and must choose between them.
• C) Consumer decisions are unlikely to be influenced by reference groups.
• D) The opinions of reference groups are likely to be considered unimportant by most individuals.
• E) A reference group is unlikely to influence the beliefs of individuals.

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Definitions:

Informational Report

A document or presentation that provides data, facts, and analysis to inform the reader about a specific topic or situation.

Direct Strategy

A communication approach where the main idea or message is presented upfront, followed by supporting details, commonly used in cultures valuing clarity and directness.

Development Firm

A business that focuses on the creation, development, and possibly marketing of new products, services, or real estate projects.

Year-long Study

A research or academic endeavor that spans the duration of an entire year.