Examlex
To combat cognitive dissonance,consumers are more likely to read ads for brands they have already purchased than for new products or competing brands.
Proposition
A statement or assertion that expresses a judgment or opinion; in logic, a declarative sentence that is either true or false.
Term
A word or expression used in relation to a specific subject or context; in logic, it refers to a concept or object within a proposition.
Subject
The topic being discussed or the entity that performs the action in a sentence.
Predicate
The part of a sentence or clause containing a verb and stating something about the subject, or in logic, the attribute or characteristic expressed by the verb.
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