What Is Meant by the USP of a Product? Why

question 5

Essay

What is meant by the USP of a product? Why did American advertisers introduce the idea during the "Golden Age" of advertising?

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Definitions:

Consumer's Budget

The financial constraint or limit on the amount of goods and services a consumer is able to purchase, based on their income and the prices of goods and services.

Inelastic

Describes a situation where the demand or supply for a good or service is relatively unaffected by changes in price.

Price Elasticity of Demand

A measure of how responsive the quantity demanded of a good is to a change in its price, often used to gauge the relative change in demand as a result of price fluctuations.

Soccer Balls

Spherical balls designed and used specifically for the sport of soccer.