In an Ad,the Words That Make Up the Headline and Message

question 94

Multiple Choice

In an ad,the words that make up the headline and message is known as the:

• A) copy.
• B) media.
• C) layout.
• D) code.
• E) feedback.

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Definitions:

Desired Return

The specific profit that an investor aims to achieve from an investment.

Investment

The allocation of resources, such as time, money, or effort, in something with the expectation of receiving a future return or profit.

Traceable Fixed Expense

Fixed costs that can be directly linked to a specific business center or segment.

Net Operating Income

A company's earnings derived from its regular business operations, excluding income from investments and after expenses have been deducted.