Which of the Following Is True of Finding Tactics in a Bottom-Up

question 23

Multiple Choice

Which of the following is true of finding tactics in a bottom-up marketing plan?

• A) Companies should find two or three tactics to exploit instead of a single tactic.
• B) Managers of large companies are more likely than those in small companies to discover good tactics.
• C) The artful combination of tactic and strategy creates a position in the consumer's mind.
• D) Tactics refer to the place a brand occupies competitively in the minds of consumers.
• E) A large company cannot profit from bottom-up marketing because they cannot find a unique tactic.

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Definitions:

Personal Agents

Software agents designed to perform tasks or services for an individual. They act semi-autonomously on behalf of a user and may perform tasks like managing information or schedules.

Shopping Bot

An automated software that searches and scans the internet for the best deals and prices on products for online shoppers.

AI

Artificial Intelligence refers to the development of computer systems that can mimic human intelligence, including learning, reasoning, and self-correction.

Shopping Bot

A software application that automates searching the internet for the best prices and deals on products.