The Primary Reason Some Advertisers Set Up a Wholly Owned

question 9

Multiple Choice

The primary reason some advertisers set up a wholly owned in-house ad agency is to:

• A) increase their overhead.
• B) tighten control over their advertising.
• C) stimulate external creative efforts on the part of the marketing staff.
• D) meet the challenge of ad agencies and mass media with respect to creative incentives.
• E) increase the percentage of the markup they earn.

---

Definitions:

Adolescent Pregnancy

Pregnancy occurring in a female who is in her teenage years, often raising health, social, and economic concerns.

Teen-Aged Woman

A female individual in the period of human growth and development that occurs after childhood and before adulthood, generally ranging from ages 13 to 19.

Transitional Phase

A period of change where individuals move from one state or condition to another, often requiring adaptation and support.

Life Cycle Perspective

An approach that considers the entire lifespan of a product or process, from creation to disposal, assessing its environmental, economic, and social impacts.