Some Advertisers Ask for or Imply That They Want to See

question 44

Multiple Choice

Some advertisers ask for or imply that they want to see what the ad agency will do before they sign on.In such cases,the ad agencies must create a:

• A) speculative presentation.
• B) provisional showing.
• C) portfolio of previous ad campaigns.
• D) storyboard.
• E) three-dimensional advertising plan.

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Definitions:

Manipulative

Employing unscrupulous, deceptive, or insidious means to influence or control others to one's own advantage.

Antisocial Personality

A personality disorder characterized by a long-term pattern of disregard for, or violation of, the rights of others, leading to significant social and interpersonal problems.

Low Intelligence

A term often used to describe a significantly lower than average cognitive ability which may impact various aspects of life.

Lack

The state of being without or not having enough of something.