Demarketing Is Used by Marketers Primarily to Identify Unique Groups

question 21

True/False

Demarketing is used by marketers primarily to identify unique groups of people whose needs can be addressed through more specialized products.

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Definitions:

Identity

The qualities, beliefs, personality, looks, and expressions that make a person or group distinctive.

Informal Leadership

Leadership that emerges within a group without formal recognition, often based on personal qualities and respect among peers.

Influential

Having great influence on someone or something.

Implicit Followership Theories

Are preconceived notions about prototypical and antiprototypical followership behaviors and characteristics.