What Occurs When a Web Site Can Know Enough About

question 27

Multiple Choice

What occurs when a Web site can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?

• A) Operational CRM
• B) Analytical CRM
• C) Personalization
• D) All of the above

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Definitions:

Hayflick Limit

Genetically controlled limit, proposed by Hayflick, on the number of times cells can divide in members of a species.

Maximum Life Span

The upper boundary of life expectancy for an organism, representing the greatest age an individual of a species can live under ideal conditions.

Prefrontal Regions

Areas of the frontal lobes of the brain responsible for complex behaviors including decision making, planning, and moderating social behavior.

Cerebellar Regions

Areas within the cerebellum, a part of the brain that plays a vital role in motor control, and can also be involved in cognitive functions.