___________ Occurs When a Web Site Can Know Enough About

question 62

Short Answer

___________ occurs when a Web site can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person.

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Definitions:

Service Quality

An evaluation of how well a delivered service matches the customer’s expectations.

Customer Contact Audit

A systematic examination of a company's points of interaction with its customers to ensure effective and positive engagement.

Interaction

The action or influence of things on each other.

Assurance

A positive declaration intended to give confidence; in business, it often refers to guarantees or warranties offered on products or services.