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Explain Why an Organization Would Use Metrics to Determine a Web

question 38

Essay

Explain why an organization would use metrics to determine a Web site's success.


Definitions:

Evaluative Criteria

The attributes a consumer considers important about a certain product.

Attitudinal Self-evaluation

The process of assessing one's own attitudes, beliefs, and predispositions, often in relation to specific subjects or behaviors.

Customer Satisfaction

A measure of how products or services provided by a company meet or surpass the customer's expectations.

Marketing Efforts

Activities undertaken by a company to promote and sell its products or services to the target market.

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