When Price Is an Obstacle, the Most Effective Sales Messages

question 53

Multiple Choice

When price is an obstacle, the most effective sales messages reduce resistance by

• A) mentioning the price right away to show that you have nothing to hide.
• B) showing the price in small units.
• C) not mentioning the price at all.
• D) sending your readers to your competitors' Web sites to compare prices.

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Definitions:

Family Guy

Family Guy is an American animated sitcom created by Seth MacFarlane, known for its satirical humor and focus on the Griffin family in the fictional city of Quahog.

Ambivalence

The state of having mixed feelings or contradictory attitudes about someone or something.

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives, often involving considerations of risk and reward.

Definition By Negation

Explaining what something is by stating what it is not, a method used to clarify concepts by contrasting them.