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Customer relationship management involves managing all aspects of a customer's relationship with an organization to increase customer ____________ and retention and an organization's profitability.
Key Characteristic
An attribute or feature that is deemed essential or significantly important.
Variables
Elements or quantities that can vary or change in a study or experiment.
Measure
Measure refers to a method or standard for obtaining a quantity represented or an amount of a characteristic, often through the use of instruments or statistical techniques.
Label
A descriptor or name assigned to something for the purpose of identification or to give additional information.
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