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Retailers are working furiously to integrate their ebusiness sites with their inventory and point-of-sale systems so they can accept in-store returns of merchandise bought online and allow customers to buy on the web and pick up in the store.
Product Consumed
Refers to goods or services that have been used by consumers, fulfilling needs or wants.
Marginal Utility
The extra pleasure or benefit a customer gets from purchasing an additional unit of a product or service.
Utility
The satisfaction or benefit derived by consuming a product or service.
Objectively Determined
Describes a value or decision made based on factual and unbiased criteria, removing personal feelings or opinions.
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