Netflix Creates a Unique Recommendation Listing for Each Customer That

question 58

Multiple Choice

Netflix creates a unique recommendation listing for each customer that revisits its website. How would you classify Netflix's ebusiness strategy?

• A) Information richness
• B) Mass customization
• C) Personalization
• D) Interactivity

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Definitions:

Personal Business Connections

Relationships or networks established between individuals through their professional activities for mutual benefit.

Field

A specific area of study, work, or interest, often referring to a professional sector or academic discipline.

Profession

An occupation requiring specialized knowledge and often long and intensive academic training.

Civil Law

A system of law based on a code rather than case law, often originally from the Roman Empire, the predominant system of law in the nations of continental Europe and the nations that were once their colonies.