AmazonCom Uses a Customer Profiling System Whenever a Customer Visits

question 158

Multiple Choice

Amazon.com uses a customer profiling system whenever a customer visits its website. Using this system, Amazon can offer products tailored to that particular customer's profile and buying pattern. What is Amazon using to achieve this competitive advantage?

• A) Rivalry
• B) Buyer power
• C) Product differentiation
• D) Substitute product

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Definitions:

Perception

The process by which individuals organize and interpret their sensory impressions to give meaning to their environment.

Purkinje Cells

Large neurons located in the cerebellum that play an essential role in motor control.

Cerebellum

A part of the brain at the back of the skull, which regulates coordination, balance, and voluntary movements.

Output Cells

Neurons that transmit signals from the brain or spinal cord to effector cells, influencing their activity.