AmazonCom Uses a Customer Profiling System Whenever a Customer Visits

question 158

Multiple Choice

Amazon.com uses a customer profiling system whenever a customer visits its website. Using this system, Amazon can offer products tailored to that particular customer's profile and buying pattern. What is Amazon using to achieve this competitive advantage?

• A) Rivalry
• B) Buyer power
• C) Product differentiation
• D) Substitute product

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Definitions:

Circumnavigated

The act of traveling all the way around the world, either by ship, aircraft, or other means.

Protestant Reformation

A religious movement in the 16th century that led to the creation of Protestantism, challenging the practices and authority of the Roman Catholic Church.

European Rivalries

Competitive or adversarial relationships between European nations, historically leading to conflicts, wars, and political tensions.

Political Undercurrents

Implicit or underlying political forces or tendencies that influence the direction of events or the climate of opinion, often without being immediately visible.