Four Risks of Using Social Media Are Identified and Include

question 60

Multiple Choice

Four risks of using social media are identified and include all of the following EXCEPT

• A) peer cyberbullying.
• B) social connections established.
• C) inappropriate content posted.
• D) influence of outside marketers.

Examine the ethical concerns associated with motivational research in marketing.

Recognize the impact of personal traits such as need for cognition and need for uniqueness on consumer behavior.

Understand the concept of self and its influence on personality and consumer behavior.

Learn about the variability of personality across different situations and its implications for marketing.

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Definitions:

Beliefs

Personal convictions or acceptances that something is true or exists, often based on cultural, educational, or personal experiences.

Culture

A set of shared attitudes, values, goals, and practices that characterizes an institution, organization, or group.

Mechanisms

Fundamental processes or structures through which systems operate or produce effects.

Diagnose

The process of identifying the nature or cause of something, typically a problem or condition, through examination of the symptoms or available data.