Which One of the Following Items Is Not a Measure

question 96

Multiple Choice

Which one of the following items is not a measure of a company's liquidity?

• A) Accounts receivable turnover.
• B) Return on equity.
• C) Quick ratio.
• D) Cash flow ratio.
• E) Day's sales in inventory.

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Definitions:

Marketing Plans

Detailed strategies outlining the advertising, targeting, and selling efforts for a product or service, designed to achieve specific financial and market share goals.

Diversification

A strategy of increasing business opportunities through new markets or products, aiming to reduce risks associated with over-reliance on a single product or market.

Product Development

The process of creating or improving a product or service, from initial idea through marketing, with the goal of satisfying customer needs.

Market Development

A strategy aimed at expanding the customer base by exploring new markets for existing products.