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Operational control systems can be distinguished from financial control systems:
Evaluative Criteria
The characteristics, attributes, or dimensions that consumers use to compare and judge the merits and drawbacks of products and services.
Internal Search
The cognitive process that consumers engage in by recalling stored information from memory to make a decision.
External Search
The process of seeking information from outside resources, such as consumer reports or expert opinions, before making a purchase decision.
Recollection Search
The act of retrieving memories or information from one's own experiences to make decisions or solve problems.
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