Customer Profitability Analysis

question 72

Multiple Choice

Customer profitability analysis:

• A)Always shows that the company with the highest total sales generates the highest net customer profit.
• B)Always shows that the company with the lowest total sales generates the lowest net customer profit.
• C)Produces the same results as a Pareto analysis.
• D)Helps identify actions that affect customer profitability.
• E)None of the above answers is correct.

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Definitions:

Discrepant

Markedly differing or inconsistent, often used in describing contrasting opinions, results, or phenomena.

Psychology

The analysis of the cognitive functions of the human brain and their effect on behavior in distinct scenarios.

Freud

An Austrian neurologist best known for founding the psychoanalytic method of psychology, focusing on unconscious motives and conflicts.

Re-evaluation

The process of reassessing or analyzing something again or differently, often to make new judgments or decisions.