A Firm Has Decided to Use the Balanced Scorecard

question 41

Multiple Choice

A firm has decided to use the balanced scorecard.Which of the following is not an advantage the company will gain by using the balanced scorecard?

• A)It links the firm's CSFs to its strategy.
• B)It helps the firm monitor progress to achievement of its strategic goals.
• C)It can provide a basis for implementing strategic changes desired by the firm
• D)It provides a comprehensive financial overview of the firm.
• E)It helps to coordinate activities in the firm

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Definitions:

Cannibalization

Cannibalization occurs when a company's new product or service eats into the sales of one of its existing offerings, often unintentionally harming overall revenue.

Multichannel Distribution

Multichannel Distribution involves utilizing several distinct channels to reach consumers and offer products or services, enhancing market reach and customer choice.

Strategic Channel Alliance

A cooperative agreement between business firms to use each other’s distribution channels to sell their products, enhancing reach and efficiency.

Direct Distribution

The process by which a company delivers its product directly to the consumer, without going through any intermediaries.