The First Thing a Salesperson Should Do in Dealing with a Customer's

question 65

Multiple Choice

The first thing a salesperson should do in dealing with a customer's complaint is:

• A) offer a satisfactory solution.
• B) emphasize that another member of the selling firm is at fault.
• C) determine whether the buying or selling firm is at fault.
• D) represent the customer's position to the selling firm's personnel.
• E) encourage the customer to tell his or her whole story.

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Definitions:

Broader Culture

Refers to the wider set of shared attitudes, values, goals, and practices that characterizes an institution, organization, or group larger than a single community.

New Cultural Studies

A field of study focused on understanding contemporary cultures through various lenses, including media, technology, and identity.

Ephemeral

Something transitory or short-lived, lasting for a very short period of time.

Popular Artifacts

Objects made by human beings, typically an item of cultural or historical interest, that are widely recognized or used.