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While the installers were laying tiles in the restaurant's newly refurbished restrooms,the buyer calmly tells the seller,"We need to renegotiate the price of these tiles.I have learned that you charge a 50 percent markup,and as a small business owner,I find that unacceptable." In this scenario,the buyer uses:
Sentiment Analysis
A computational method used to determine the emotional tone behind words, used to gain understanding of the attitudes, opinions, and emotions expressed in texts.
Brand Socialization
The process of learning and integrating the values, attitudes, and behaviors that are part of a brand's culture.
Stakeholders
Individuals or groups with an interest or investment in an organization's activities, decisions, and success.
Brand Socialization
The process by which individuals learn about and adopt the values, attitudes, and behaviors of a brand community or culture.
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