During Her Presentation to a Prospective Customer,Lea Informed Him About

question 28

Multiple Choice

During her presentation to a prospective customer,Lea informed him about the new wallboard's superiority.She also brought a sample so that the building contractor could see and feel the superiority of the product she was selling.Lea used a _____ to improve the buyer's understanding of her product.

• A) multiple-sense appeal
• B) standardized approach
• C) collaborative approach
• D) style flexing appeal
• E) composite appeal

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Definitions:

Libel

A written defamation that unjustly harms someone's reputation through false statements.

Slander Of Goods

A statement alleging that the goods of a competitor are defective, shoddy or injurious to the health of a consumer.

Maliciously

Acting with the intent to harm or cause injury to another, often motivated by spite or ill will.

Slander Of Title

An untrue statement about the right of another to the ownership of goods.