In Which of the Following Instances Is the Salesperson Using

question 35

Multiple Choice

In which of the following instances is the salesperson using the multiple-sense appeals approach?

• A) Rhonda uses a canned presentation to deliver a standardized talk about her firm's sanitation systems.
• B) William creates a customized sales presentation for a Webcasting session with an overseas client.
• C) Jason leaves behind some brochures of his company's modular kitchens at the client's office for circulation among members of the buying center.
• D) Norah uses a video to demonstrate the manner in which her company manufactures hospital goods that meet all quality control standards.
• E) John makes a joke during his presentation when he notices that the main member of the buying center is visibly bored.

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Definitions:

Zig-zag Conformation

A representation of the spatial arrangement of carbon atoms in saturated hydrocarbons, indicating a sequential alternation in direction.

Alkanes

Saturated hydrocarbons consisting solely of hydrogen and carbon atoms, with single bonds between the carbon atoms, exemplified by molecules such as methane, ethane, and propane.

Freons

A trademarked name for a group of chlorofluorocarbon (CFC) and hydrochlorofluorocarbon (HCFC) gases used primarily as refrigerants and aerosol propellants, now commonly linked to ozone depletion.

Propellants

Chemicals that are used to propel an object by generating gas under pressure; common in rockets and aerosol cans.