The Sales Strategy of Getting at Least One Additional Lead

question 48

True/False

The sales strategy of getting at least one additional lead from each person interviewed is called selling deeper.

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Definitions:

Nonresponse Error

A bias in survey results that happens when the answers of respondents differ from the potential answers of those who did not answer.

Responses

The answers or reactions provided by subjects in a research study or survey.

Sample

A portion of a broader demographic picked for the sake of conducting studies, observations, or questionnaires to collect data representative of the larger population.

Nonresponse Error

An error that occurs in survey research when some participants do not respond, potentially biasing the results.