Kayla Smith Is Engaged in Research That Seeks to Explain

question 64

Multiple Choice

Kayla Smith is engaged in research that seeks to explain inner meanings and motivations associated with customers' purchase of clothing.She records customers' words and observes their interactions as they shop.From her observations,she develops an understanding of what motivates shoppers.What type of research is Kayla performing?

• A) Quantitative research
• B) Interpretive research
• C) Grounded theory research
• D) Clinical research
• E) Archival research

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Definitions:

Classical Conditioning

A training procedure where a response initially provoked by a second stimulus comes to be triggered by the first stimulus after both are paired together repeatedly.

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A brand of plastic construction toys consisting of interlocking plastic building blocks.

Goldfish

A small freshwater fish commonly kept as a pet in aquariums, known for its variety of colors and breeds.

Robot

A machine capable of performing a complex series of actions automatically, especially one programmable by a computer.