Marketers Need to Know How Consumers Will React to Unknown

question 125

True/False

Marketers need to know how consumers will react to unknown words when creating the name for a new product or new company.

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Definitions:

Bomb Calorimeter

An apparatus used for measuring the heat of combustion of a particular reaction.

Combustion

A chemical process involving the rapid oxidation of substances, resulting in the release of energy, light, and heat.

Activation Energy

The minimum amount of energy that must be provided to compounds to induce a chemical reaction.

Pyrolysis

The chemical decomposition of a substance through the application of heat, in the absence of oxygen.