Dana and John Are Expecting Their First Child and Therefore

question 113

Multiple Choice

Dana and John are expecting their first child and therefore decide to furnish their baby's nursery. They browse over the Internet,read parents' magazines,look out for advertisements,and visit child-care stores to purchase reasonable and good quality furniture.Their effort to ensure they make the right purchase decisions can be described as a _____ associated with the consumption process.

• A) cost
• B) reaction
• C) value outcome
• D) touchpoint
• E) satisfier

---

Definitions:

Vendor Analysis

A process used by companies to assess the performance, reliability, quality, and cost-effectiveness of their suppliers.

Formal Vendor Analysis

A systematic evaluation of suppliers based on criteria such as price, quality, service, and capability to meet requirements.

Customer Relationships

The strategies and techniques a business uses to maintain and enhance interactions with its customers over time.

B2B Marketer

A professional or organization that specializes in marketing products or services to other businesses, rather than individual consumers.