Clark Mathews Is a College Student and Has Been Hired

question 66

Multiple Choice

Clark Mathews is a college student and has been hired by a consumer research firm to help a pizza restaurant learn more about the college market.Part of his job entails hanging out with other students and observing how they decide when to order pizza,which pizza restaurants they order from,how they eat it,and what they do with the leftovers,if any.Clark learned from his observations that some students like to put French dressing on their pizza,which led the pizza restaurant to advertise and offer the dressing with orders.Which interpretive orientation does this best illustrate?

• A) Ethnography
• B) Quantitative research
• C) Correlation
• D) Experimentation
• E) Surveys

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Definitions:

Hostile Sexism

A form of sexism characterized by overt negative attitudes and stereotypes about a gender, typically directed toward women.

Traditional Women

A term usually referring to women who adhere to cultural, societal, or familial norms regarded as classic or conservative.

Self-Fulfilling Prophecy

A psychological phenomenon whereby an initially inaccurate expectation leads to actions that cause the expectation to come true.

Stereotypical Belief

A fixed, oversimplified, and often inaccurate idea about a particular type of person or thing.