_____ Research Addresses Questions About Consumer Behavior Using Numerical Measurement

question 23

Multiple Choice

_____ research addresses questions about consumer behavior using numerical measurement and analysis tools.

• A) Quantitative
• B) Qualitative
• C) Interpretive
• D) Ethnographic
• E) Historical

---

Definitions:

Perspectives

Different points of view or ways of looking at an issue or situation.

Accomplish Something

To successfully complete or achieve a task, goal, or objective.

Expected

Anticipated or considered likely to happen based on current information or trends.

Great Performance

The act of exceeding standard expectations in any activity or job through exceptional skill, effort, or productivity, often celebrated or rewarded in various contexts.