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The business environment is changing dramatically,and organizational buying is also changing.As organizations are pressured to improve product quality,control costs,and minimize inventory,they are:
Social Shopping Experience
The integration of social networking and e-commerce, where users can share, recommend, and discuss products within their social networks during the shopping process.
National Do Not Call Registry
A list maintained by the government that allows individuals to limit the telemarketing calls they receive, aiming to protect consumer privacy.
Sales Efforts
Activities directed towards promoting, selling, and distributing a product or service.
Retail Positioning Matrix
A matrix that positions retail outlets on two dimensions: breadth of product line and value added, such as location, product reliability, or prestige.
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