Examlex
Creeping commitment means that a customer becomes increasingly committed to a particular course of action while going through the steps in the buying process.
Incremental Sales
The additional revenue generated from a specific marketing or sales activity, beyond the baseline sales.
Operating Expenses
Costs associated with the day-to-day operations of a business such as rent, utilities, and salaries.
Capital Budgeting
The process of planning and managing a company's long-term investments in projects and properties.
Incremental Sales
The additional revenue generated from a specific sales activity or marketing effort beyond base sales.
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