A Hospital Is Considering Changing Its Supplier of Replacement Joints

question 4

Multiple Choice

A hospital is considering changing its supplier of replacement joints.While surgeons make the final decision,the hospital's purchasing department is promoting Kyocera because it manufactures one of the cheapest and most durable hip joints on the market.In terms of the buying center,the purchasing department is a(n) :

• A) decider.
• B) influencer.
• C) judge.
• D) user.
• E) demand deriver.

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Definitions:

Technological Advance

The development and application of innovative technologies that improve efficiency, productivity, and capabilities within various industries or sectors.

Excess Capacity

A situation where a firm is producing at a lower scale of output than it has been designed for, often leading to inefficiencies.

Monopolistically Competitive

A market structure characterized by many firms selling differentiated products, allowing for some degree of market power.

Monopolistically Competitive

A business configuration in which various enterprises provide goods that are comparable, though not identical, affording them a measure of market dominance and the capacity to differentiate their products.