What Is a New-Task Buying Situation

question 83

Essay

What is a new-task buying situation?

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Definitions:

Conditioning

A process by which a response becomes more likely to occur or more strongly associated with a stimulus as a result of reinforcement.

Pavlov

Refers to Ivan Pavlov, a Russian physiologist known for his work on classical conditioning, particularly his experiments with dogs that led to an understanding of how reflexes can be conditioned.

Instinctive Drift

The tendency of an animal to revert to instinctual behaviors that interfere with learned behavior from conditioning.

Negative Reinforcement

A process in behaviorism where a response increases because a negative condition is stopped or avoided as a consequence of the response.