The Reason Information Supplied Through Publicity Is Usually Considered to Be

question 53

Multiple Choice

The reason information supplied through publicity is usually considered to be more credible than information supplied by a salesperson is that:

• A) salespeople are considered unethical.
• B) the information supplied through publicity is perceived to be independent.
• C) the general public has more information than the average salesperson.
• D) publicity costs more than personal selling.
• E) organizations have more control over when information is disseminated through publicity.

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Definitions:

Nitrogen Cycle

The series of processes by which nitrogen and its compounds are interconverted in the environment and in living organisms, including nitrogen fixation and decomposition.

Timber-Harvesting

The process of cutting down trees and transporting them to be processed into wood products or used as fuel.

Net Primary Productivity

The rate at which all the plants in an ecosystem produce net useful chemical energy.

Ecosystems

Complex networks of interacting organisms and their physical environment, functioning as a single unit through cycles of matter and energy flows.