Every Product's Value Is Made Up of the Basic Benefits,plus

question 66

True/False

Every product's value is made up of the basic benefits,plus the augmented product,plus the "feel" benefits.

---

Definitions:

Superordinate Goals

Goals that are shared and require cooperative efforts from individuals or groups that might otherwise have individual or conflicting objectives.

Compromise

An agreement or a settlement of a dispute that is reached by each side making concessions.

Negotiating

The process of discussing and reaching a mutual agreement between parties with differing needs or opinions.

Added Value Negotiating

A negotiation technique that focuses on creating additional value that can be shared between the parties, rather than merely splitting existing value.