According to the Customer Relationship Management (CRM)orientation

question 16

Multiple Choice

According to the Customer Relationship Management (CRM) orientation:

• A) each customer represents just a single sale rather than a potential stream of resources.
• B) customers who switch providers each time they make a purchase tend to be more profitable than loyal customers due to their wide range of purchases.
• C) the most profitable customers are those who search for information about a product online and then buy it in a brick-and-mortar store.
• D) customers form relationships with companies as opposed to companies conducting individual transactions with customers.
• E) a strong, or high-quality, relationship is typified by a consumer who buys different brands of a product each time a need for that product arises.

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Definitions:

Fair Value

The amount one would expect to receive from selling an asset or the cost to transfer a liability in a smooth transaction among market players on the date of valuation.

Non-Controlling Interest (NCI)

The portion of equity ownership in a subsidiary not attributable to the parent company, reflecting the minority shareholders' share of the subsidiary's net assets and profits.

Statement Of Financial Position

A financial statement that provides a snapshot of a company's assets, liabilities, and shareholders' equity at a specific point in time, also known as a balance sheet.

IFRS 3

An International Financial Reporting Standard that deals with the accounting treatment for all business combinations.