SUPERFOCUS SCENARIO Superfocus Is a Revolutionary Concept in Eyeglasses--It Even Received a Received

question 17

Multiple Choice

SUPERFOCUS SCENARIO
Superfocus is a revolutionary concept in eyeglasses--it even received a 2010 The Wall Street Journal innovation award. It is a type of eyeglass that allows the wearer to change correction without changing glasses, or having to look through a certain part of the lens like bifocal and progressive lens wearers must do. The round lenses are actually two lenses with a clear fluid in-between. The outer lens is hard, while the inner lens is flexible. There's a little slider on the bridge that, when moved, pushes the fluid and changes the shape of the inner, flexible lens. That, in turn, changes the correction, so a user can see near, far, and everything in-between just by changing the position of the slider. The only catch is that the lenses have to be perfectly round and the frames need to be made out of stainless steel or titanium aluminum. This limits the frame style and color choices for consumers.
Superfocus can be purchased through eye care professionals or directly from the manufacturer online. The company has recently started using direct-response television advertising to drive traffic to the website so consumers can learn more about this product and sign up for a free trial offer. With prices starting at $700 a pair, the free trial might help overcome some resistance due to the relatively high price.
-Refer to Superfocus Scenario.Superfocus is trying to separate its market into different groups based on age so that it can create customized products for each group.This indicates that Superfocus is conducting the process of _____.

• A) value reengineering
• B) mass marketing
• C) total quality management
• D) social marketing
• E) market segmentation

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Definitions:

TX Oil Company

Likely refers to any oil company based in Texas, a state renowned for its significant contributions to the United States' oil industry; without specific context, this description remains general.

Market Price

The current price at which an asset or service can be bought or sold in a marketplace.

User Costs

The costs incurred by the use of a product or service, including wear and tear, opportunity cost of capital, and maintenance.

Extraction Quantity

The amount of natural resources or raw materials removed from the environment for use or sale.